– Perfectly Placed for the Craft Lager Boom! 

Lager’s popularity continues to grow in the UK, from an increasing appetite for better options than the same-old ‘Premium’ lagers from the big brewing overlords. At the same time , as craft beer’s kudos continues to influence the mainstream, the number of drinkers interested in local artisan products is also growing. Here at beer ground level we are beginning to see these two trends converge, meaning independent craft lagers are becoming increasingly popular and, we predict, will see serious growth over the next couple of years. Time for something fresh, independent, and bursting with flavour!

Powderkeg’s premium lager offering, Cut Loose, is one heck of a beer; having been crowned ‘World’s Best Lager’ by the IWSC, as well as ‘UK’s Best Premium Lager’ at SIBA’s Independent Beer Awards.

It was one of the UK’s first dry-hopped pilsners, having been brewed here at PK since 2015. It’s addictively dry and crisp from its 50-day maturation, and a New Zealand dry hop gives it a zesty finish that really makes it cut through a thirst.

But to ensure it is pushing all the right buttons, Cut Loose has recently undergone a style change from “Pilsner” to “Dry-Hopped Pilsner”. This description clearly places Cut Loose as a craft beer offering and reflects its hoppier nature, but retains enough familiarity to tempt curious lager drinkers.
So, if you want to keep your lager offering fresh and relevant, there has never been a better time than now to start pouring Cut Loose.
After eight years of tweaking it to perfection, we can honestly advocate it as the beer we’re proudest of here at PK and, if we have earned your trust over the years, trust us again now.

It’s also gluten-free and vegan which also broadens its appeal and its audience.

Cut Loose is available in 30L Keg and 330ml Can. You can get in touch with us via the following:

• Trade customers Click here to access the online trade store
• Call us on 01395 488181
• or email Lewis at office@powderkegbeer.co.uk